Author Archives: Jindřich Svačina
Home staging makes sense when it helps present a property better, attracts more relevant buyers and supports a better sales result. On the other hand, it can be unnecessary when it is done without a strategy, when the asking price is wrong, or when the same money would be better spent on cleaning, minor repairs, professional photos, a floor plan or proper pricing.
In other words, home staging is not decorating for pleasure. It is a sales tool. And like any tool, it needs to be used at the right time, in the right scope and with a clear purpose.
From my experience as a real estate agent, the biggest mistake is not that an owner skips home staging. The bigger mistake is investing in appearance while ignoring pricing, legal preparation, technical condition, marketing and negotiation strategy. Cushions, flowers and throws alone will not save a poorly prepared sale.
What Home Staging Means When Selling a Property
Home staging is the preparation of an apartment or house for sale so that it looks clean, spacious, well-maintained and easy to understand in photos, videos and personal viewings.
The goal is not to turn the property into a showroom. The goal is to help buyers imagine how the property can be lived in and used.
Home staging may include:
- thorough cleaning,
- removing personal items,
- rearranging furniture,
- making overcrowded rooms feel lighter,
- adding light, textiles and decorations,
- minor repairs,
- unifying colours,
- renting furniture for an empty apartment,
- preparing the property for photos, video and viewings.
The scope always depends on the type of property. A small apartment in Jindřichův Hradec requires a different approach than a family house near Tábor, an investment apartment in Prague or a recreational property in South Bohemia.
When Home Staging Really Makes Sense
Home staging is most useful when appearance and first impression can significantly influence the number of buyers, the speed of sale or the buyer’s willingness to negotiate.
1. When the Property Is Empty
An empty apartment or house often looks smaller, colder and harder to understand in photos. Buyers may struggle to estimate room sizes and imagine how the space could be used.
A typical example is an empty living room with a kitchenette. Without furniture, it may feel impersonal. With simple staging, it becomes clear where a dining table, sofa and work corner can fit.
For empty properties, it is not always necessary to furnish the whole apartment. Often it is enough to prepare the main living area, bedroom and entrance space.
2. When the Apartment or House Is Overcrowded
Many owners naturally have a lot of things at home. That is normal for everyday living, but it can be a problem when selling.
An overcrowded space looks smaller, darker and less well maintained in photos. Buyers then focus on other people’s belongings instead of the property itself.
In this case, home staging mainly means simplifying the space. It often helps to remove excess furniture, family photos, decorations, items from worktops, cables, boxes and seasonal equipment.
3. When the Property Has Good Potential but Poor Presentation
Some apartments and houses have a good layout, location and technical condition, but do not make a strong first impression.
The reason may be older furniture, poor lighting, unsuitable colours, heavy curtains, a very personal style or ordinary wear and tear that looks worse in photos than in reality.
In this situation, well-chosen staging can help significantly. Not because it hides problems, but because it highlights the property’s strengths.
4. When You Are Targeting More Demanding Buyers
In higher price categories, buyers often expect a higher level of presentation. This does not mean luxury at all costs, but cleanliness, harmony, professional photography and an overall refined impression.
If you are selling a family house, a larger apartment, a recreational property or a higher-value investment property, good preparation is usually more important than with a cheaper property intended for renovation.
5. When There Is Strong Competition on the Market
If there are several similar properties for sale in the same area, details matter. Buyers usually compare listings online first. The property that looks clear, clean and trustworthy in photos has a better chance.
In such a situation, home staging can increase the number of viewings. And more high-quality viewings mean a stronger position in price negotiations.
When Home Staging Is Unnecessary or Has Limited Effect
Home staging is not always worth it. Sometimes it is better to spend the money elsewhere.
But this does not mean that the property should not be prepared at all. Even when professional staging does not make commercial sense, it is almost always worth cleaning, removing distracting items, improving lighting, mowing the garden, fixing small issues and preparing the property so that it looks fair and trustworthy in photos.
1. When the Property Is Clearly Overpriced
If the asking price is too high, home staging will not solve the problem. It may bring more clicks to the listing, but if buyers see an unrealistic price compared to the market, they still will not act.
Correct pricing is the foundation. Only then does it make sense to decide how the property should be prepared and presented.
2. When the Property Is Being Sold Mainly for the Land or Renovation Potential
For a house intended for demolition, an apartment requiring complete renovation or a property where buyers are mainly paying for land and location, extensive home staging is usually unnecessary.
That does not mean the property should be left untidy. Even an older house benefits from order, removing unnecessary items, mowing the garden, cleaning the entrance and presenting the property honestly.
For an empty older room where physical staging does not make sense, a supplementary visualisation of a possible future condition may be a better solution. It helps buyers understand the potential of the space, but it must always be clear what is the current condition and what is only a concept of possible use.
3. When Staging Would Hide the True Condition
Home staging must not hide defects. If the property has damp, technical issues, damaged floors or other important shortcomings, they need to be addressed openly.
Buyers appreciate a well-prepared space, but they lose trust if they find out during the viewing that the photos created an unrealistic impression.
4. When the Preparation Costs Are Disproportionate to the Property Value
For lower-priced properties, professional furniture rental, decorations and full styling may not be cost-effective. In such cases, the better option is the basic version: cleaning, decluttering, minor repairs, good light and quality photos.
The goal is not to spend as much as possible. The goal is to choose preparation that has a realistic chance of paying off through the sale price, speed of sale or stronger negotiating position.
Three Levels of Preparing a Property for Sale
Before selling, I recommend avoiding the question “home staging yes or no”. It is better to choose the right level of preparation.
Basic Preparation: The Minimum Almost Every Property Should Have
Basic preparation makes sense almost every time. It includes:
- thorough cleaning,
- washed windows,
- clear worktops,
- removal of personal and distracting items,
- cleared entrance hall, bathroom and kitchen,
- minor repairs,
- mown garden,
- clean entrance,
- good lighting for photography.
This is not luxury. It is the foundation of a professional sale.
Partial Home Staging: Often the Best Value for Money
Partial home staging focuses on key rooms. Usually this means the living room, kitchen, bedroom, bathroom, entrance area and, for houses, the terrace or garden.
This option is often enough to make the property look much better in photos while keeping costs under control.
Full Home Staging: Suitable Only for Selected Properties
Full home staging is mainly suitable for empty, higher-value or representative properties where professional furnishing can significantly improve the impression and differentiate the listing from the competition.
For an average apartment or house sale, it is not always necessary. The decision should be based on expected benefit, not on a trend.
How to Decide How Much to Invest in Home Staging
A simple rule is this: investment in preparation should make sense in relation to the price, type of property, competition and target buyer.
Before deciding, ask four questions:
- Will preparation increase the number of viewings?
- Will it help buyers better understand the layout and use of the space?
- Can it improve the negotiating position?
- Would the same money be better spent on repairs, cleaning, documentation or marketing?
If the answer is yes to the first three questions, home staging may make sense. If the main problem is elsewhere, it is better to start there.
What Often Has a Bigger Effect Than Expensive Home Staging
Sometimes owners focus on decorations but overlook things that have a bigger impact on the sale.
Before staging, I would always check mainly:
- correct asking price,
- property documentation,
- energy performance certificate, where required,
- legal and technical questions,
- quality of photos and floor plan,
- listing text,
- viewing strategy,
- negotiation strategy.
Home staging is part of presentation. It is not a substitute for a professionally managed sale.
Home Staging for Apartments, Houses and Recreational Properties
Apartment
For apartments, the first impression from photos, layout, light and cleanliness usually matter most. The kitchen, living area, bathroom and storage spaces have a major impact.
For smaller apartments, it is important to show that the space can be used practically. For larger apartments, it helps to clearly define the function of each room.
Family House
For a house, the entrance, garden, terrace, garage, technical background and overall feeling of maintenance matter alongside the interior.
House buyers often ask themselves: “How much work will this property require?” Good preparation can reduce uncertainty, but it must not hide the true technical condition.
Recreational Property
For a cottage, cabin or holiday home, atmosphere sells. Sensitive preparation can help a lot because buyers are often buying not only a building, but also the idea of relaxation.
Sometimes very little is enough: a tidy garden, prepared outdoor seating, light in the interior, a clean fireplace, simple textiles and photos taken in the right weather.
Virtual Home Staging: Yes, but Carefully
Virtual staging can be useful mainly for empty properties. It helps show how the space could work without physically moving furniture in.
For older empty rooms, it may make more sense than real furnishing. For example, next to current photos of a room before renovation, it is possible to show a visualisation of a possible new condition, furniture layout or future atmosphere.
However, it must be used fairly. Buyers must clearly understand that it is a visualisation. Photos should not create the impression that the apartment is furnished or renovated when it is not.
In my view, virtual staging is safest as an addition, not as a replacement for honest presentation of the current condition.
The Most Common Home Staging Mistakes
The most common mistake is excessive styling. The property then looks unnatural or too much like a catalogue.
Another mistake is investing in decorations instead of repairs. If the apartment has damaged skirting boards, dirty grout, a leaking tap or a broken light, buyers will notice these things more than a new cushion.
A very personal style can also be a problem. Strong colours, religious symbols, collections, family photos or very specific furniture can distract attention.
And finally: home staging is less effective if it is done only after several months of unsuccessful selling, when the listing already looks stale. Preparation has the greatest effect before the property is first published.
How I Would Decide About Home Staging in Practice
When preparing a sale, I would first assess the type of property, target buyer, local competition and expected selling price.
Then I would decide what needs to be done in this order:
- remove things that unnecessarily harm the sale,
- repair small issues that create distrust,
- improve light, cleanliness and space,
- prepare the property for photography,
- consider a visualisation of possible future condition if physical staging does not make sense,
- only then consider decorations and possible furniture rental.
For some properties, one day of cleaning and good photos are enough. For others, professional styling pays off. And in some cases, I would advise the owner not to focus on home staging at all and instead concentrate on pricing, documentation, visualising potential or better targeting of the listing.
FAQ: Common Questions About Home Staging
Is home staging worth it when selling an apartment?
Yes, often it is, especially if the apartment looks empty, overcrowded, dark or if its layout is difficult to understand from photos. It does not have to be full staging. For many apartments, cleaning, simplifying the space, minor adjustments and professional photography are enough.
Does home staging make sense for an older house?
It depends on the condition of the house. If the house is habitable and has potential, preparation can help. If it is intended mainly for major renovation or demolition, it is usually better to invest in clearing, cleaning the land, honest documentation and correct pricing. In some cases, a visualisation of the possible future condition can also help.
If home staging does not make sense, should I leave the property as it is?
No. If professional home staging is not worthwhile, it does not mean the property should not be prepared. Cleaning, decluttering, minor repairs, good lighting, a clean entrance and quality photos make sense almost every time.
Can home staging increase the selling price?
It can improve the first impression, number of viewings and negotiating position. But it is not a guarantee of a higher price. The biggest impact comes from a combination of correct pricing, quality presentation, local demand, technical condition and the way the sale is managed.
What is better: home staging or reducing the price?
If the property is overpriced, reducing the price is usually more effective than staging. If the price is correct but the property is poorly presented, it may be better to improve preparation and marketing first.
Is cleaning enough, or is professional staging necessary?
For many properties, thorough cleaning, depersonalisation, minor repairs and quality photos are enough. Professional staging is mainly useful for empty, higher-value, harder-to-understand or highly competitive properties.
Does home staging make sense for rental properties?
Yes, but usually in a simpler form. For rentals, cleanliness, functionality, good photos and a neutral appearance matter most. For sales, the investment is judged more strictly according to its impact on the price and speed of sale.
Considering Selling a Property? Start with the Strategy
Home staging can be an excellent tool, but only when it fits into the overall sales strategy. Before buying decorations or ordering furniture, I recommend first assessing the price, property condition, competition and target buyer.
As a real estate agent, I can help you evaluate whether home staging makes sense for your apartment, house, land or recreational property, or whether your money would be better invested elsewhere. Together we can review the sale preparation, estimate the market value and choose a process that makes commercial sense.
A well-prepared property usually sells better because buyers can understand its value faster, imagine living there more easily, and have fewer reasons to negotiate the price down. Preparing an apartment, house, or plot of land is not only about cleaning before the photo shoot. It also includes correct pricing, minor repairs, documentation, presentation, legal checks, and a thoughtful marketing strategy.
When selling a property, the difference between an ordinary listing and a truly prepared offer often matters. The same apartment, house, or plot can look average, or it can look like a clear opportunity. That is why it pays to focus on the first impression, presentation, pricing, and documents before the listing goes live.
Why preparing a property before sale pays off
Buyers compare many listings at the same time. Within a few seconds, they decide whether to open the listing, book a viewing, and see the asking price as reasonable.
Preparing a property helps in three main ways:
- it increases the number of relevant buyers,
- it reduces unnecessary objections,
- it improves the seller’s negotiating position.
This does not mean the owner should invest large sums into renovation before selling. Often, it is enough to remove distracting details, prepare the necessary documents, set the right price, and present the property in its best possible light.
1. Start with a realistic market valuation
Before cleaning, painting, or booking a photographer, it is important to know the realistic market value. A price that is too high can discourage buyers from the beginning. A price that is too low can cost the seller money.
A proper property valuation should take several factors into account:
- location and current demand,
- technical condition,
- layout and usable area,
- legal status,
- energy performance,
- local market situation,
- comparable sold and listed properties.
Buyer behavior can differ significantly between an apartment in Jindřichův Hradec, a house in the Tábor area, or a holiday property in South Bohemia. That is why it is not enough to compare a few similar listings. It is important to understand what properties actually sell for and what type of buyer will be interested in the specific property.
2. Clean, depersonalize, and open up the space
The first practical step is thorough cleaning. The property does not have to be luxurious, but it should feel clean, maintained, and easy to understand.
Before photography and viewings, I recommend:
- removing personal photos and overly distinctive decorations,
- clearing the kitchen counter, bathroom, and entrance area,
- hiding cables, cleaning products, shoes, and small items,
- ventilating the space,
- letting in as much natural light as possible,
- reducing excessive furniture.
The buyer should not feel like they are entering someone else’s private life. They should see the space, layout, and potential.
For family houses, the entrance, hallway, garden, terrace, garage, and technical areas are also important. These parts often influence the overall impression, even though owners sometimes underestimate them.
3. Fix small defects that reduce trust
Buyers notice details. A dripping tap, damaged socket, loose handle, stain on the wall, or creaking door can create the question: “What else has been neglected here?”
Before selling, it usually makes sense to fix small defects that are cheap, quick, and visible:
- broken light bulbs,
- damaged skirting boards,
- small cracks,
- loose handles,
- leaking taps,
- dirty tile joints,
- scuffed walls,
- an unmaintained garden.
Larger renovations should be considered individually. Sometimes they increase the selling price; in other cases, they do not pay off. With an older house, it may be better to present the technical condition openly and work with an appropriate price rather than make superficial changes that the buyer will replace anyway.
4. Prepare the property documentation
Well-prepared documents increase trust and speed up the sale. Buyers, mortgage banks, lawyers, and the land registry need accurate information.
Depending on the property type, the following documents may be useful:
- title deed,
- cadastral map extract,
- acquisition title,
- floor plan,
- building or renovation documentation,
- inspection and service reports,
- energy and service bills,
- information about the repair fund for an apartment unit,
- homeowners’ association documents,
- energy performance certificate,
- information about easements, liens, or lease relationships.
When selling a house or apartment, attention should also be paid to the energy performance certificate. Obligations related to energy performance are regulated by legal rules and may apply to certain sales or rentals. It is always advisable to verify the specific situation according to the property type and current legislation.
5. Be prepared for questions about hidden defects
The seller should not conceal known defects from the buyer. Hidden technical problems in real estate can have serious consequences and may lead to disputes after the sale.
Typical examples include:
- moisture,
- leaks,
- structural problems,
- drainage issues,
- electrical defects,
- unauthorized building modifications,
- unclear extensions,
- problems with access or plot boundaries.
Liability for defects is a legal matter and each case may differ. In general, honest and well-documented communication protects both the seller and the buyer. If there is a technical risk in a house, it makes sense to consult a construction expert and handle the legal part with a lawyer.
6. Consider home staging, but do not overdo it
Home staging does not mean turning an ordinary apartment into a catalogue interior. The goal is to show the space clearly, brightly, and pleasantly.
It can help to use:
- unified colors,
- simple textiles,
- a clean kitchen counter,
- neatly made beds,
- flowers or subtle decorations,
- better furniture placement,
- removal of unnecessary items.
For an empty property, basic furnishing or visualization may help. An empty apartment can sometimes feel smaller and colder, while a well-arranged space helps buyers understand the layout.
For land, “staging” is different. What matters is mowed vegetation, clear access, marked boundaries, information about utilities, zoning, and possible use.
7. Professional photography is essential
Photos often determine whether a buyer opens the listing at all. Poor mobile photos taken in bad light can significantly harm even a good property.
A strong presentation should show:
- layout,
- light,
- room size,
- property condition,
- views,
- surroundings,
- practical areas such as a cellar, balcony, garage, or garden.
For more expensive, larger, or specific properties, it may also make sense to consider video, a 3D tour, drone footage, or a dedicated sales page. The goal is not just a “nicer listing,” but a better presentation of the property’s value.
8. Prepare a thoughtful listing description
The listing text should not be just a list of rooms. It should answer the questions buyers have before booking a viewing.
A good description should include:
- property type,
- layout and floor areas,
- technical condition,
- renovations and maintenance,
- costs,
- location advantages,
- transport accessibility,
- civic amenities,
- legal and technical information,
- financing options,
- clear viewing conditions.
It is important not to make the property look unrealistically perfect. An accurate, factual, and trustworthy description brings more relevant buyers and reduces unnecessary viewings.
9. Do not underestimate the surroundings
A buyer is not buying only an apartment or house. They are also buying the location, neighborhood, accessibility, services, and the feeling of the place.
For an apartment, buyers may care about:
- the condition of the building,
- shared areas,
- elevator,
- parking,
- noise,
- orientation,
- transport accessibility,
- building management.
For a house or holiday property, important factors include:
- access road,
- garden,
- surrounding development,
- water, sewerage, and electricity,
- heating,
- availability of shops, schools, or doctors,
- leisure opportunities.
In South Bohemia, peace, nature, recreational use, or access to larger towns can be strong arguments for some properties. In Prague and the surrounding area, transport, commuting time, and amenities often play a key role.
10. Prepare a strategy for viewings and negotiation
A viewing is not just opening the door. It is a key moment in the sale.
The property should be prepared for a viewing as carefully as for the photo shoot. It is important to have answers ready about costs, technical condition, legal status, handover date, and included equipment.
The seller should know in advance:
- the minimum acceptable price,
- whether there is room for negotiation,
- how to proceed if there are multiple buyers,
- what is included in the sale,
- when handover can take place,
- how reservation and purchase agreements will be handled.
If the property is well prepared and correctly priced, buyers may compete for it. In some cases, an auction or controlled bidding process can be suitable. However, it must be set up fairly, transparently, and with regard to the specific situation.
Common mistakes when preparing a property for sale
Owners often lose buyer interest unnecessarily because of details that could have been handled in advance.
The most common mistakes include:
- overpricing,
- weak photos,
- untidy interiors,
- missing documentation,
- unclear legal status,
- concealed defects,
- vague description,
- poorly managed viewings,
- lack of negotiation preparation,
- late handling of legal and technical questions.
The biggest problem is usually not one mistake, but a combination of them. The property then stays on the market too long, buyers start asking for discounts, and the seller loses confidence about how to proceed.
Checklist before launching the sale
Before publishing the listing, check the following:
- Is the market price realistic?
- Is the property clean and ready for photography?
- Have visible minor defects been repaired?
- Are the basic documents prepared?
- Is the legal status clear?
- Are known technical defects described truthfully?
- Is the energy performance certificate prepared if needed?
- Is there high-quality photo documentation?
- Is the listing text well thought out?
- Is the strategy for viewings, reservation, and negotiation clear?
If you do not know the answer to any of these questions, it is better to solve it before publishing the listing rather than when a serious buyer appears.
How I help with preparation as a real estate agent
The role of a real estate agent is not just to upload a listing to a property portal. Good work starts earlier.
When preparing a sale, I help owners mainly with:
- market valuation,
- recommendations for improvements before sale,
- document checks,
- marketing strategy,
- professional presentation,
- organization of viewings,
- negotiation,
- coordination of legal and technical steps in cooperation with specialists.
Thanks to the background of RE/MAX Atrium and experience with selling apartments, houses, plots, and holiday properties, I can set the process according to the specific situation, not according to a universal template.
FAQ: common questions about preparing a property for sale
Is it worth renovating before selling?
Not always. Minor repairs and cleaning are almost always worthwhile, but larger renovations should be calculated carefully. Sometimes they increase the selling price; in other cases, the buyer plans their own changes anyway and the investment would not return to the seller.
What has the biggest impact on buyers’ first impression?
Most often, cleanliness, light, space, photos, and the overall feeling of maintenance. Buyers often form an opinion within the first few minutes, and that opinion is difficult to change later.
Is it better to sell a property furnished or empty?
It depends on the property type. Furnished space helps imagination if it is clean and not overcrowded. An empty property may feel larger, but also colder. For some apartments, home staging or visualization can help.
What documents should I prepare before selling an apartment?
For an apartment, it is usually useful to have the title deed, acquisition title, homeowners’ association information, service bills, repair fund information, association documents, floor plan, energy performance certificate depending on the specific situation, and information about legal restrictions.
What documents are important when selling a house?
For a house, important documents usually include the title deed, cadastral map, acquisition title, building documentation, occupancy approval information, inspection reports, heating information, renovation documentation, energy performance certificate, and information about access, utilities, and any easements.
Should I tell buyers about defects in the property?
Yes. Known defects should be communicated truthfully and ideally documented. Concealing problems can lead to disputes after the sale.
When is the best time to contact a real estate agent?
Ideally before publishing the listing. A real estate agent can help with pricing, preparation, documentation, and presentation so the property enters the market correctly from the beginning.
Do you want to prepare your property for sale properly?
If you are considering selling an apartment, house, plot, holiday property, or investment property, I will be happy to help you assess what is worth improving before the sale and what would already be an unnecessary cost.
We can go through the price, condition, documentation, and suitable sales strategy together. The goal is not only to list the property, but to prepare it so it attracts the right buyers and sells safely, credibly, and under the best achievable conditions.
Checking property portals is a good start, but it is not enough. The price shown in an advert is not necessarily the true market value of a property. It may simply reflect the seller’s expectation, a market test or a price set with room for negotiation.
The right selling price for an apartment, house or plot of land should be based on several inputs: the current supply, actual completed sales, local demand, technical condition, legal circumstances, mortgageability and the chosen sales strategy.
The difference between “this looks similar to my property” and “this can actually sell at this price” often determines whether the owner sells well, quickly and safely.
Asking Price Is Not the Same as Selling Price
On real estate portals, you mostly see asking prices. These are the amounts for which owners or estate agents offer properties for sale.
The final purchase price may be different.
Sometimes a property sells for less because the buyer negotiates a discount. Sometimes it sells for more if it is well prepared, professionally presented and attracts strong interest. And sometimes it does not sell at all because the price does not match the market.
That is why it is not enough to say: “A similar apartment nearby is listed for 5 million, so mine must be worth 5 million too.”
The better question is: did a similar apartment really sell for that price? How long did it take? What condition was it in? And how many buyers were actually willing to pay that amount?
Why It Is Not Enough to Copy a Price from Real Estate Portals
Real estate portals are useful for understanding the competition. They show what your property will compete with when buyers compare available options.
That matters, but it is not the whole picture.
The properties that remain listed may be overpriced, poorly presented, difficult to sell or affected by some issue. On the other hand, well-priced properties may disappear from the market quickly, so you may not even notice them during a simple comparison.
If you copy prices only from current listings, you may unintentionally compare your property mainly with properties that have not sold yet.
Similar Properties May Have Very Different Values
Two apartments with the same layout and floor area can have very different values.
The difference may come from the floor, lift, orientation, balcony, cellar, parking, noise level, building condition, service charges, energy performance, neighbours, legal status, ownership type, quality of renovation or future maintenance costs.
With family houses, the differences are even greater. It is not enough to compare the number of rooms and the size of the plot. The technical condition, roof age, heating system, insulation, water supply, sewage, access road, zoning plan, mortgageability and possible defects all matter.
Two houses may look similar from the outside. For a buyer, a bank or a valuer, they may represent completely different values.
Location Is More Than the Name of a Town
Many owners compare prices by town or district. But even within one location, price differences can be significant.
An apartment in a quiet part of Jindřichův Hradec with parking may have a different value from an apartment near a busy road without a lift. A family house within commuting distance of České Budějovice is assessed differently from a house in a village with weaker transport connections. The market also behaves differently in Prague, South Bohemia, Vysočina or Central Bohemia.
Buyers do not judge only the address. They assess daily life: transport, schools, services, noise, safety, neighbours, parking and future costs.
The Price in an Advert May Be Part of a Strategy
Some properties are intentionally priced higher because the seller expects negotiation. Others are priced more attractively to generate stronger demand and create competition among buyers.
Both strategies can work if used correctly.
The problem begins when an owner simply copies a price without understanding the reason behind it. They do not know whether it is a realistic price, an inflated price, a pre-discount price or a strategic price designed to attract demand quickly.
A good price is not just a number. It is part of the whole sales strategy.
An Overpriced Property Can Harm the Sale
Many sellers say: “Let’s start higher and see what happens.”
At first glance, it may seem safe. In reality, it can be an expensive decision.
The strongest interest in a new listing often comes at the beginning of the sale. If the price is too high, serious buyers skip it. The property then remains on the market, gradually loses attractiveness and buyers may start to think there is something wrong with it.
Later price reductions can make the seller’s negotiating position weaker. Instead of achieving a better price, the seller may receive worse offers.
A Price That Is Too Low Can Cost the Owner Money
The opposite problem is underpricing.
This often happens when owners rely on outdated prices, old personal experience, a quick online estimate or one similar listing. In cases of inheritance, divorce or property settlement, the pressure to make a quick decision may be even stronger.
A low price may attract buyers, but it does not automatically mean a good sale. If the process is not managed properly, the owner may sell quickly but below the true market value.
The goal is not to set the highest imagined price. The goal is to find a price at which the market responds strongly and the seller achieves the best possible result.
What a Proper Price Estimate Should Include
A good selling price estimate should combine several perspectives.
The first is a comparison with the current supply. This shows the competition and seller expectations.
The second is completed sales data, meaning prices for which properties actually sold. These are much more important for estimating market value than adverts alone.
The third is an expert assessment of the specific property. This includes technical condition, layout, legal status, location, mortgageability, the target buyer group and sales potential.
The fourth is strategy. A price is set differently for an apartment with strong demand than for a specific house, building plot, holiday property or investment property.
Practical Example: Two Similar Apartments, Different Prices
Imagine two 3-bedroom apartments in the same town.
The first apartment has been renovated, has a balcony, lift, good parking, low running costs and is located in a well-maintained building.
The second has the same layout, but is in original condition, without a lift, with less favourable orientation, higher costs and the need for further investment.
On paper, they look similar. For a buyer, however, they represent very different value. One may be ready to move into, while the other requires time, money and the risk of renovation.
Copying the price based only on floor area would be misleading.
When It Is Worth Consulting an Estate Agent
A consultation makes sense whenever you do not want to estimate the price blindly.
It is especially important when selling a house, inherited property, plot of land, holiday property, investment property or apartment in a specific location. These are situations where the price cannot be reliably determined with one click.
As an estate agent, when setting a price I do not look only at what similar properties are listed for. I also consider real demand, how the property differs from the competition, how it should be prepared for sale and what strategy will help the owner achieve the best result from the market.
The background of RE/MAX Atrium also gives me access to wider market experience, but the key factors are always the specific property, its location and the current behaviour of buyers.
How to Recognise a Correctly Set Price
A well-set price usually generates interest from relevant buyers. Not only views of the listing, but real enquiries, viewings and specific offers.
If interest is high but buyers hesitate to make a decision, the issue may be the condition, presentation or terms of sale.
If there are no viewings at all, the problem is often the price, photos, description, location or a combination of these factors.
The price should therefore not be set in isolation. It must correspond to presentation, marketing, the target audience and the negotiation strategy.
FAQ: Common Questions About Setting a Property Price
Can I set the price of my property myself based on real estate portals?
You can, but treat it only as a rough starting point. Listings mostly show asking prices, not always final selling prices. For a serious sale decision, it is better to work with multiple sources and an expert assessment of the specific property.
Why is the asking price different from the selling price?
The asking price is the amount published in the listing. The selling price is the amount the seller and buyer actually agree on. The difference may result from negotiation, property condition, time on the market, buyer interest or the chosen strategy.
Is an online property estimate reliable?
An online estimate can provide quick orientation, but it usually does not know all important details. It does not see the technical condition, local atmosphere, legal limitations, renovation quality or actual sales strategy. For a serious sale, it is advisable to support it with an expert estimate.
What is the biggest mistake when setting the price?
The biggest mistake is relying only on one or two similar listings. This overlooks the difference between asking and completed sale prices, the specific condition of the property and current demand.
Is it better to start higher and reduce the price later?
Sometimes a higher price may have a strategic reason, but it must not be disconnected from the market. A price that is too high can discourage buyers at the beginning, and later reductions can weaken the seller’s negotiating position.
How do I find out the real value of my apartment or house?
The best approach is to combine a comparison with current listings, available completed sale data, local market knowledge and a personal assessment of the property. In a sale, the goal is not only to estimate value, but also to choose the right sales strategy.
Are You Considering Selling and Want to Avoid Setting the Price Blindly?
If you are planning to sell an apartment, house, plot of land, holiday property or investment property, I will be happy to help you determine a realistic market price and recommend a suitable sales strategy.
We will look not only at similar listings, but mainly at the true sales potential of your property, its strengths, possible risks and the best way to prepare it for buyers.
Get in touch and we can arrange a non-binding consultation about selling your property or estimating its value.
An Energy Performance Certificate, known in Czech as PENB, is mandatory for the sale of most properties. The seller usually needs it already when preparing the listing, because the energy performance class should be stated in advertising and informational materials. At the latest, the certificate or a copy of it must be handed over to the buyer when signing the purchase agreement.
In practice, I recommend dealing with the PENB at the very beginning of the sale. Not only because of the legal obligation, but also because energy performance now affects how buyers perceive a property. In older houses, apartments in older buildings or recreational properties, a missing PENB can create unnecessary uncertainty.
What Is a PENB?
A PENB is a document describing the energy performance of a building or a defined part of a building. In simple terms, it shows how energy-demanding the standard operation of the property is.
People often call it an “energy label”, but the more accurate term is an Energy Performance Certificate. It includes a graphical section with the energy performance class and a more detailed protocol. The energy classes are presented similarly to household appliances, from more efficient to less efficient.
A PENB does not say exactly how much a specific owner will pay for energy. Actual consumption depends on how the property is used, the number of people living there, heating temperature, ventilation and energy prices. Nevertheless, it is important for buyers because it provides a comparable view of the technical and energy condition of the property.
When Is a PENB Mandatory for Sale?
A PENB is required mainly when selling a building or a defined part of a building. This typically includes the sale of a family house, apartment building, apartment, commercial unit or another separately assessed part of a building.
When selling a property, the seller is generally required to:
- obtain the certificate if the obligation applies to the property,
- present the certificate or a copy to a potential buyer before entering into contracts,
- hand over the certificate or a copy to the buyer no later than when signing the purchase agreement,
- ensure that the energy class is included in advertising and informational materials,
- provide the real estate agent with the graphical part of the certificate or a copy when selling through an agent.
This is especially important for public advertising. If an owner sells through a real estate agent and does not provide the PENB, the agent must follow statutory rules in the listing. This may result in the lowest energy class being stated, which can unnecessarily harm the property in the eyes of buyers.
When Is a PENB Mandatory for Rental?
A PENB does not apply only to sales. The obligation also applies to the rental of a building and, since 2016, to the rental of a defined part of a building, such as an apartment.
This means you may also encounter a PENB when renting out an apartment, house or commercial unit. From the owner’s point of view, however, rental is often a different situation from sale. In a sale, the certificate has greater significance because the buyer evaluates the long-term value of the property, future running costs and possible renovation investments.
If you are deciding between selling and renting, the PENB can be one of the documents to consider. A less energy-efficient property may be an argument for adjusting expectations in a sale, while in rental it may affect how easily a tenant is found and how energy advances are set.
When Is a PENB Not Required?
There are situations where the PENB obligation does not apply. This may typically include certain very small buildings, selected recreational buildings used only part of the year, some listed heritage buildings, or specific industrial, production and agricultural facilities.
A special rule applies to older buildings. In a sale or rental, a PENB does not have to be obtained if both parties agree to this in writing and the building was constructed, and the last major alteration of the completed building was carried out, before 1 January 1947.
However, I do not recommend using this exception automatically. In a sale, it is necessary to verify whether all conditions are met. It is not enough that the house is simply “old”. The date of the last major alteration and the written agreement of both parties are also important.
What If You Are Selling an Apartment and the PENB Is Held by the Owners’ Association?
With apartments, it is common that the PENB is not held directly by the apartment owner but by the owners’ association or building manager. The unit owner should request it in a demonstrable way.
If you are selling an apartment, it is reasonable to ask the owners’ association or manager for the PENB as soon as you decide to sell. I would not wait until a buyer is found. Obtaining the document can take time, especially if the certificate has not yet been prepared or if the building has undergone changes to heating, insulation, windows or hot water preparation.
If the unit owner does not receive the PENB from the owners’ association or manager after a written request, the law allows an alternative procedure using electricity, gas and heat supply bills for the unit for the previous three years. In practice, however, it is better to try to obtain the actual PENB because it is clearer and more professional for buyers.
How Long Is a PENB Valid?
A PENB is valid for 10 years from the date of issue. Its validity may end earlier if there is a major alteration to the completed building for which it was prepared, or a change in the method of heating, cooling or hot water preparation.
This is a frequent issue with houses after renovation. The owner may have an older PENB, but insulation, window replacement, a change of heating source or another intervention may have taken place in the meantime and affected energy performance. In such a situation, it is necessary to verify whether the original certificate is still usable.
When preparing a property for sale, I therefore check not only whether a PENB exists, but also its date, purpose, the condition of the building and any changes made after it was issued.
Who Can Prepare a PENB?
A PENB cannot be prepared by just anyone. It is prepared by an authorised energy specialist. The list of energy specialists is maintained by the Ministry of Industry and Trade.
The owner should provide documents relating to the property. Typically, project documentation, floor plans, information about structures, heating, hot water preparation, ventilation, possible cooling, insulation, windows and other technical systems are useful. Older houses may not have complete documentation, but a good energy specialist will know what needs to be supplemented.
Why Deal With the PENB Before Launching the Listing?
The biggest mistake is dealing with the PENB only once a serious buyer has been found. In a well-prepared sale, the basic documents should be ready in advance. Buyers today commonly consider not only price, location and layout, but also operating costs and future investments.
For a family house, the PENB may raise questions such as:
- what the heating source is,
- whether the house is insulated,
- what type of windows it has,
- whether modernisation will be needed,
- how the property will be viewed when applying for financing,
- how energy performance may affect price negotiations.
For apartments, the condition of the entire building matters. Buyers often ask about insulation, windows, the roof, heating, the repair fund and planned renovations. A PENB is not the only document, but it can help put this information into context.
Can a Poor Energy Class Reduce the Sale Price?
Yes, it can. It does not work mechanically, but energy performance is one of the factors buyers take into account. In an older, uninsulated house with demanding heating, a worse class may support pressure for a discount. Conversely, an energy-efficient property can be an advantage in marketing and negotiation.
However, when determining market value, I never assess the PENB in isolation. Location, technical condition, layout, land, legal status, demand in the area, competing listings and overall readiness for sale are also important.
In South Bohemia, for example around Jindřichův Hradec, Tábor or České Budějovice, the difference between an older house before renovation and a more efficient house after improvements can be very noticeable for buyers. In Prague or Central Bohemia, the combination of location, accessibility and running costs often plays a particularly important role.
What Penalties May Apply for Failing to Meet PENB Obligations?
Failure to meet PENB obligations may constitute an offence. Offences under the Energy Management Act are handled by the State Energy Inspection Authority. For selected breaches, fines can reach hundreds of thousands of Czech crowns, and in some more serious cases even higher amounts.
For an ordinary seller, however, another point is often more practically important: a missing or incorrectly handled PENB can complicate advertising, weaken buyer confidence, delay the contractual process or create unnecessary room for price negotiation.
That is why it is better not to treat the PENB as an administrative detail, but as part of safe preparation for sale.
Practical Steps for Owners Before Selling
If you are planning to sell an apartment, house or recreational property, I recommend the following steps:
- Verify whether the PENB obligation applies to the property.
- Find out whether a certificate already exists and whether it is still valid.
- For an apartment, ask the owners’ association or building manager for a copy of the PENB.
- For a house, check whether a major alteration or heating change has occurred since the PENB was issued.
- If the PENB is missing, order it from an authorised energy specialist.
- Add the energy class to the listing correctly and on time.
- Prepare the PENB as part of the documentation for the buyer and the contractual process.
This approach helps avoid unnecessary complications. In a property sale, first impressions and trust are often decisive. When the seller has the documents ready, the offer looks more professional.
PENB as Part of a Well-Prepared Property Sale
When selling a property, I discuss not only the price and advertising with owners, but also the documents that may affect the speed and safety of the whole transaction. The PENB is one of them.
A well-prepared sale is not just about attractive photographs. It is a combination of the right market valuation, technical and legal preparation, well-thought-out marketing, safe contract documentation and negotiation with buyers.
The PENB is one of the documents that helps the buyer better understand what they are buying. It also helps the seller reduce the risk of unpleasant questions, delays or doubts about the offer.
FAQ: Common Questions About PENB When Selling a Property
Do I Need a PENB When Selling an Apartment?
In most cases, yes. For an apartment, the PENB for the entire apartment building is usually used. The apartment owner should request it from the owners’ association or building manager. If it is not obtained, the law allows, under certain conditions, an alternative procedure using energy bills for the previous three years.
Do I Have to State the Energy Class in the Listing?
Yes, if the PENB obligation applies to the property. The energy class is stated in advertising and informational materials. When selling through a real estate agent, the seller must provide the agent with the graphical part of the certificate or a copy.
What Happens If I Do Not Provide the PENB to the Agent?
If the real estate agent does not receive the graphical part of the PENB, they must follow the law in advertising and informational materials. This may lead to the lowest classification class being stated, which may not reflect the actual condition of the property and can worsen its presentation.
How Long Is a PENB Valid?
Generally, it is valid for 10 years from the date of issue. Its validity ends earlier if there is a major alteration to the completed building or a change in heating, cooling or hot water preparation.
Do I Need a PENB for an Old House?
Often yes. An exception may apply to a building constructed before 1 January 1947, provided no later major alteration of the completed building has taken place and both parties agree in writing that the PENB will not be obtained. I recommend verifying this individually in every case.
Do I Need a PENB for a Cottage or Holiday Home?
It depends on the actual use and parameters of the building. Some recreational buildings used only part of the year may fall under an exception. However, it is not safe to rely solely on the general label “cottage” or “holiday home”. The actual legal and technical condition of the property matters.
Who Prepares a PENB?
A PENB is prepared by an authorised energy specialist. The list of energy specialists is maintained by the Ministry of Industry and Trade.
Can a PENB Affect the Sale Price?
It can, especially for houses and older properties with higher running costs. However, it is not the only factor. The price is determined by a combination of location, condition, layout, land, legal status, demand and competing listings on the market.
Are You Planning to Sell a Property?
If you are planning to sell an apartment, house, land with a building, recreational or investment property, I will be happy to help you verify whether you need a PENB, what other documents to prepare and how to set up the property for a safe and well-managed sale.
As real estate agent Jindřich Svačina, I handle property sales in South Bohemia, especially around Jindřichův Hradec, Tábor and České Budějovice, as well as in Prague, Vysočina and Central Bohemia. Get in touch for a sales consultation or a market valuation of your property.
An easement or similar legal encumbrance does not automatically mean that a property cannot be sold. It does mean, however, that the owner is limited in a certain way in favour of another person, neighbouring property, utility operator or other entitled party. When selling, it is therefore essential to know what type of encumbrance it is, what its scope is and whether it actually reduces the property’s value, usability or attractiveness.
In practice, there is a major difference between a utility easement on a small part of a land plot and a right of lifelong residence in a family house. The first case may be acceptable to buyers if it does not restrict future use of the land. The second case can significantly complicate the sale, because the entitled person may have the right to use the property even after ownership changes.
If you are selling an apartment, house, land plot or recreational property, it is advisable to deal with the easement at the very beginning of the sale preparation. A clear explanation to buyers, legal review and realistic pricing can decide whether the transaction proceeds safely and without unnecessary complications.
What is an easement?
An easement is a legal limitation of ownership, most often connected with real estate. The entitled person may use something, require the owner to tolerate something, or require the owner to refrain from certain actions.
The Czech civil code distinguishes two basic categories of easements and real burdens:
- servitudes,
- real burdens.
With a servitude, the owner of the burdened property usually has to tolerate something or refrain from something. Typical examples include a right of way, a utility easement or a servitude of housing.
With a real burden, the owner of the burdened property is required to actively provide or perform something. In everyday real estate practice, real burdens are less common than servitudes.
Where to find out whether a property is burdened by an easement
The basic information can be found in the Czech land register. Easements are recorded as limitations of ownership rights. When selling a property, it is not enough to rely on verbal information from the seller or a neighbour. It is necessary to check the current title deed and, ideally, the related documents in the collection of deeds.
In more complex cases, I recommend verifying in particular:
- who is entitled under the easement,
- which specific property is burdened,
- whether the easement benefits a person or another property,
- what the exact scope of the right is,
- whether the easement is time-limited,
- whether deletion is possible,
- how it may affect financing and price.
When selling properties in South Bohemia, Prague, the Vysočina Region or Central Bohemia, I deal with these checks already during the preparation of the listing. Buyers often ask about legal limitations, and banks usually assess them when financing the purchase.
How an easement affects property value
The impact on value mainly depends on how much the easement limits normal use or future use of the property.
A smaller impact may be caused, for example, by a standard utility easement on the edge of a land plot, provided that it does not prevent construction, access or normal use. By contrast, a right of lifelong residence, a servitude of housing, an unclear right of way across a garden or an easement that prevents future construction may have a significant impact.
In general, the more an easement limits use, privacy, construction, financing or future resale, the greater its potential impact on market value.
When estimating the price, it is therefore not enough to compare only size, condition and location. The legal condition must also be taken into account. The same house without an easement and a house with a right of lifelong residence may have a completely different value from a buyer’s perspective.
The most common types of easements on properties
Utility easement
A utility easement is a common limitation on land plots. It may involve electricity, gas, water, sewerage or telecommunications infrastructure.
For the owner, this usually means that they must tolerate the existence of the utility, must not damage it and, in certain cases, must allow access for maintenance or repairs.
When selling land, it is important to verify not only the entry in the land register, but also the actual route of the utility and any protective zones. These may affect where buildings, trees, landscaping or access roads can be planned.
For building plots, this information can be crucial for both value and buyer interest.
Right of way
A right of way is typically established where one property needs access across another person’s land. It may include the right to walk, drive, pass through or access a certain part of the land.
For the seller, it is important to know whether the route is precisely defined. An unclear or poorly described right of way can cause disputes between neighbours and reduce buyers’ confidence.
If a neighbour’s access route leads across the garden being sold, the buyer will want to know how often it is used, exactly where it runs, whether it affects privacy and whether it prevents future changes to the land.
Right of lifelong residence and servitude of housing
A right of lifelong residence often appears in family property transfers. Parents or grandparents transfer a property to their descendants and at the same time reserve the right to live in the house or apartment for the rest of their lives.
From the perspective of a sale, this is a very strong limitation. The buyer must accept that the entitled person may continue to use the property even after the transfer of ownership. This usually significantly reduces the number of potential buyers and the achievable price.
A property with a right of lifelong residence can be sold, but it must be presented with complete transparency. Concealing such a limitation would create a major risk for both the seller and the transaction.
Life care or support arrangement
This type of arrangement may include not only the right to live in the property, but also other obligations, such as care, services or other performance. In older family transfers, it may be set up very individually.
When selling, it is necessary to find out exactly what the arrangement contains. It is not enough to know that “there is some kind of burden”. The decisive factor is the specific wording of the underlying document.
Real burden
A real burden obliges the owner of the burdened property to actively perform or provide something. This may include, for example, a duty to regularly provide certain benefits or perform certain actions.
In regular sales of apartments and family houses, real burdens are not as common as servitudes. If one appears, it is advisable to have its impact reviewed by a lawyer, because it may create obligations for the future owner.
Can a property with an easement be sold?
Yes, it can. An easement usually transfers to the new owner if it is connected with the property. The buyer therefore buys not only the apartment, house or land, but also the legal condition connected with it.
For a safe sale, it is important to:
- identify the exact content of the easement,
- assess its impact on price,
- disclose it in the listing and negotiations,
- describe it correctly in the contractual documentation,
- verify whether the easement can be deleted or modified,
- communicate with the buyer’s bank in time if the purchase is financed by a mortgage.
A well-prepared sale can proceed smoothly even with an easement. The problem is usually not the existence of the easement itself, but underestimating its content, scope or communication with buyers.
When to deal with deletion of an easement
Deletion may be possible, for example, when the right has expired, the entitled person has died, the easement was agreed for a fixed period, the reason for termination has been fulfilled, or the parties agree to cancel it.
Deletion is not carried out automatically simply because the easement is no longer used in practice. Usually, the relevant document must be submitted to the cadastral office together with an application for deletion.
Before selling, it is worth checking whether an old or outdated easement can be deleted. A cleaner legal status can increase buyers’ confidence, simplify financing and help achieve a better price.
What to do when selling a property with an easement
First, obtain a current title deed and the related documents. Then it is necessary to assess whether the easement is a common, acceptable limitation or a major legal or commercial issue.
I recommend the following steps:
- Check the entry in the land register.
- Obtain the document that established the easement.
- Identify the exact scope of rights and obligations.
- Assess the impact on market value.
- Decide whether to deal with deletion, an agreement or sale with the easement.
- Prepare clear communication for potential buyers.
- Include the easement correctly in the reservation and purchase contracts.
In more complex cases, it is advisable to involve a lawyer. A real estate agent should be able to recognise the risk, explain the commercial impact and coordinate the process, but the legal interpretation of a specific document belongs to a legal professional.
What to watch out for when buying a property with an easement
If you are the buyer, do not ask only whether there is an easement on the property. Ask what it actually means.
Important questions include:
- Who is entitled under the easement?
- Is the right tied to a person or to another property?
- Where exactly is the right exercised?
- Can it limit construction, renovation or fencing?
- Can it affect mortgage financing?
- Can the easement be cancelled?
- Does the purchase price reflect this limitation?
For land plots, I recommend paying particular attention to access routes, utilities and protective zones. For houses and apartments, the most important issues are usually the right of lifelong residence, servitude of housing or support arrangements.
Why to deal with an easement before listing the property
If a legal limitation appears only after the reservation agreement is signed, it can unnecessarily complicate the entire transaction. The buyer may lose trust, the bank may request additional documents, and the parties may reopen price negotiations.
A sale prepared in advance, on the other hand, looks professional. The buyer receives clear information, knows what they are buying, and the seller has a stronger negotiating position.
From my practice as real estate agent Jindřich Svačina, one simple rule applies: the earlier an easement is checked, the lower the risk that it will later threaten the price or timing of the sale.
FAQ: common questions about easements
Does an easement mean that a property cannot be sold?
No. A property with an easement can be sold. However, the buyer must be clearly informed what limitation they are acquiring together with the property and how it affects use or value.
Does an easement reduce the value of a property?
Sometimes yes. It depends on the type and scope. A standard utility easement may have little impact, while a right of lifelong residence or a problematic access route across the land may reduce the price significantly.
Where can I find out whether there is an easement on a property?
The basic information can be found in the land register. For a proper assessment, it is advisable to obtain the document that established the easement.
Can an easement be deleted from the land register?
Yes, if there is a legal reason. This may include an agreement, termination of the right, death of the entitled person in the case of a personal easement, or another fact that can be documented to the cadastral office.
Is a utility easement a problem when selling land?
Not necessarily, but its exact scope must be checked. For building plots, the route of the utility and the protective zone may be important because they can limit future construction.
Which is worse: a right of way or a right of lifelong residence?
It depends on the specific scope. In general, however, a right of lifelong residence tends to be a more significant limitation for a sale, because the entitled person may continue to use the property after the sale.
Must an easement be mentioned in the purchase contract?
Yes. In a safe property sale, the legal condition of the property should be described in the contractual documentation. Concealing limitations can lead to disputes and claims from the buyer.
Do you need to sell a property with an easement?
If you are selling an apartment, house, land plot, recreational property or investment property and are not sure how an easement may affect the price or the sale process, I will be happy to help with an initial assessment.
We can look at the land register entry, evaluate the commercial impact, set a realistic price and prepare the sale so that buyers receive clear information from the beginning. Thanks to the support of RE/MAX Atrium, I can also recommend an appropriate legal review in more complex cases.
Contact me if you want to know whether the easement on your property complicates the sale or whether it is a standard limitation that can be handled safely.
The sale of the house in Lidman town ended up being a coveted success, but looking back on the whole deal, I can confidently say that it was one of the most difficult transactions I have had the opportunity to deal with. And how did it all start in the first place?
Every real estate story is unique. Many people who don’t have a greater understanding of the business may think that our job is to take pictures of a property (often by phone), advertise it and wait for a buyer to come along. The truth is that this represents only a few percent of everything. And that’s not even mentioning how to handle a quality promotion. If a real estate broker is fully committed to real estate, he or she is essentially functioning not only as a salesperson working with a strong legal department, but also as a marketer, sometimes a financial advisor and, if I may say so, a therapist/psychologist who must properly empathize with the needs of clients and, based on that, find the most ideal solution for them in a given situation. And the necessary basis for everything is communication. Not everyone has to be an extrovert right away, but there is definitely a need to be in regular contact with everyone involved and to respond to unexpected changes. This story just underlines everything.
I met the client (seller) and his partner at a viewing of another house I had listed. Even though it didn’t meet their expectations, we talked about their situation and came to the conclusion that they would need to sell their house as well. We agreed that I would come and take a look at it, assess the situation and maybe we could work something out. When we later got in touch to discuss a possible sale price and other details, the client decided to use my services, with the understanding that we would wait until the rest of the snow was gone so that my team and I could get to work. And because it’s a unique house, we really took the time to make a video. The filming then included barbecues, climbing the tower, archery… in short, we certainly weren’t bored. 😊
Then came the advertising, social media promotion and working with interested parties. The latter was not the easiest, as it required a slightly longer time investment than is normally necessary. I spoke with everyone on the phone, often for several dozen minutes, to prepare the person in advance. The reasons were the history of the house and its technical condition. To make a long story short, it was necessary to explain to everyone that relatives of the original owner of the house have a cottage located on a plot of land between three neighbours, including my client. However, they had lost access to the land as they simply did not want to deal with the council on this matter, even over many years when they had many opportunities to do so. They subsequently tried to negotiate it with each of the neighbours (again including my client) but got nowhere. So, they started to resolve it legally with the neighbour whose property is the easiest to get to their cottage. Fortunately for us, this was not our case, plus I had the solicitor check that we were safe. Since almost nothing is ever 100%, she gave me at least 99% clearance. In addition, then the meter for this house was located on someone else’s property, but the owner has always been absolutely great to deal with as far as access. It’s just that not everyone responded positively to this, and so we agreed with some before the viewing that the property would not be right for them.
It was March at the time. The conflict in Ukraine and slowly but surely rising interest rates made it difficult to sell. It was clear that the market was starting to cool down, but there was still plenty to work with. The house went on the market for 6.000.000 CZK, but there were noticeably fewer interested parties compared to last year. Some would finance with cash and some with a mortgage, but those who did were planning to take advantage of the fixed interest. In the end, we agreed with just such an interested party. And within two weeks of advertising, we had a reservation. The client was thrilled, so was I, and the buyer was looking forward to taking possession of the house with her husband in the coming months. But what made this transaction even more special was that, in addition to the mortgage, the money acquired from the buyers’ house being sold was to form part of the financing. Therefore, even though everything looked promising at the beginning, the sale gradually started to drag on.
The reservation contract was signed for three and a half months. During that time, the buyers stopped working with their unsuccessful cooperating real estate agent and embarked on the sale on their own. It wasn’t that we couldn’t get along, but unfamiliarity with the location, little time and the extreme distance unfortunately were simply against it. Fortunately, new people started to contact them slowly, but we were running out of precious time. Then other personal matters began to weigh on my client and the sale had to be postponed as soon as possible. And so we also reached a point where we were deciding whether to go ahead with the sale when the situation had not moved at all in the last few months. It was just apparent by then that finding new buyers who would fall in love with the house like those we were dealing with would be harder than finding a needle in a haystack. Interest rates had risen dramatically and the market seemed to have really frozen. When there was a buyer, it was mostly for properties up to about 3.000.000 CZK.
It was for this reason that it was clear that we had to bring this case to an end in any way we could, otherwise we could either drag the sale out even more if we started it again, or the client would probably have to accept a significantly lower purchase price. And while certainly not everyone would do that, it was the seller who suggested that if the buyers could manage to finance the house by the end of the year under certain conditions, they would be allowed to do so if all parties involved signed legalities that would make the seller as secure as possible and guarantee the aforementioned. Eventually, our wonderful attorney and I figured out how to handle the whole thing. It cost us several addendums, meetings with a notary, long negotiations with banks, financing in stages, arranging an extra loan, and most importantly, really strong nerves and some extra white hair to get it all done. But in the end, we did it. In the meantime, the buyers even managed to find a buyer for their house, although financing was not easy for them either. They’re all struggling with the same thing now. Either with too high interest rates on mortgages or with selling their own property to buy another.
As a result, we have arrived at the desired success. Our original plan to get everything done in a few weeks dragged on for several months. All in all, the sale took over half a year. But we were never going to give up. It was challenging, but if it was easy, it would be boring and everyone would be doing it. I hereby have to thank once again all those who lived through it with me, because without a concerted effort, keeping a positive attitude, and although it wasn’t always easy, keeping a cool head, we probably wouldn’t have made it to a successful finale. This was then made all the more beautiful when the selling client offered me a hug, and we haven’t stopped in touch since, and I’m confident that a truly long-lasting friendship will come out of this fierce business relationship. And that’s why I love this job so much, because even though it’s not always easy, the results it brings you are simply priceless…
If you too have been thinking about selling your property, or just are already dealing with some real estate matters, don’t hesitate to contact me at any time. We can have a good coffee, discuss your situation and find the most ideal solution together. And if we go into it together, as always, I’ll take care of everything so you don’t have to!